41% of black consumers in the United States said they actively seek out and purchase products from black-owned businesses in a 2020 Nielsen survey.
This suggests that many Black consumers are motivated to support black entrepreneurs and contribute to economic empowerment within their communities.
60% of respondents say they would be willing to pay more if they knew a small business was Black-owned, according to the National Black Chamber of Commerce/Groupon.
(60%) of consumers across all backgrounds are already prioritizing or want to prioritize buying from Black-owned businesses, revealing that supporting Black-owned businesses is top-of-mind for consumers, according to a new survey from ActiveCampaign, conducted by Dynata.
Nearly (70%) of consumers also say they find it helpful when a business identifies as Black-owned, according to the National Black Chamber of Commerce/Groupon.